To successfully organise and manage the annual 'Business Sleep Out' event in Galway City centre. To recruit 20-30 prestigious business people to sleep outdoors, for one night in December, in a bid to raise €50,000 for COPE's homeless services and to create awareness of the homeless crisis in Galway.
The fundraising target for this event was €50,000. Total funds raised was in excess of €70,000, resulting in an increase of 159% on the previous year. Magnify successfully organised and managed the event which included selection of participants, PR, video production, re-branding, website management, social media management, design, and event logistics.