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Market Quarter Beer is Top of the Hops

Magnify have been at it again. Working with our partners in the Market Quarter and The Treaty City Brewery we have launched a brand new beer that is already getting great feedback in Limerick.
The beer is the result of a unique collaboration between the publicans of the Market Quarter and Treaty City Brewery.
The beer is 100% Limerick and 100% unique! Developing a beer from scratch is a long process that includes extensive research and numerous tasting sessions. The result is the creation of ‘The Market Quarter Beer’, a light beer with a good hop aroma. “The Market Quarter beer is slightly floral and fruity with a medium malt flavour. It is an incredibly drinkable session beer low in bitterness and light in colour” explains Stephen Cuneen of Treaty City Brewery.
Not only is the beer unique, but the way it was developed is unique. It began with the Market Quarter publicans discussing the potential for a common beer, which would be exclusive to their pubs only. The publicans then met and discussed what could be done with Stephen Cuneen of Treaty City Brewery and a partnership was formed.This is the first time this sort of approach has been undertaken anywhere in Ireland. It caters for traditional drinkers and craft beer enthusiasts alike.
James Lennon, Chairperson of the Market Quarter described the launch of the Market Quarter Beer; “We’re delighted with the launch of our Market Quarter Beer. It’s something that has brought us all together as a group. People are looking for a different drink experience, we can see that in the expansion of the craft beer and gin market. Customers want something more authentic. Therefore, we have developed this beer and want our customers to experience a new brew that’s interestingly delightful, and most importantly 100% Limerick made. We have loved creating it so we hope that you will love tasting it!”
You can try the beer from the following:

  • Smyths Icon

  • The Red Hen

  • Mother Macs

  • The Old Quarter

  • Phil Flannery’s

  • Clohessey’s

  • Nancy Blakes

  • Charlie Chaplin’s

  • Angel Lane

  • Molly’s

  • The Library

  • The Office